Sponsorship case studies
Sponsorship Case Study: Frank Sutton Ltd, Usk
| Sponsor: | Frank Sutton Ltd, Usk |
| Sponsored Events: | Smallholder and Garden Festival |
| Sponsorship Areas: | Royal Welsh Show Longhorn Cattle & Courtesy Vehicles Winter Fair & Smallholder & Garden Festival Courtesy vehicles and machinery for events |
Frank Sutton has been involved with the Frank Sutton Ltd family business since the 1960’s selling both agricultural and horticultural machinery. He has been a proud sponsor of Royal Welsh events for most of his 40 years in business. His son Ben is now a key member of the business, and sees The Royal Welsh Show as the premier show in the UK.
“The Show is a ‘main event’ for us as it is an exceptional shop window attracting our key demographic; the agricultural community. We never fail to sell from our trade stand at the show, and we receive many enquiries that lead to post event sales …in some cases up to 10 months after the Show.”
Ben Sutton, Frank Sutton Ltd.
Sponsorship Case Study: Tesco
| Sponsor: | Tesco |
| Sponsored Events: | Smallholder and Garden Festival |
| Sponsorship Areas: | Royal Welsh Show |
Tesco have sponsored events on the Showground since 2002, and are highly satisfied with a sponsorship package that has been tailored to suit their needs. They are finding that each year more and more people visit the Tesco stand, and that they are able to spend quality time with both customers and suppliers at the same event.
“The Royal Welsh events are always very well organised for both sponsors and the visiting public. They provide great opportunities to network, meet new people and build relationships, and we always enjoy the special atmosphere generated by the enthusiasm of visitors and exhibitors alike.”
Enfys Fox, Tesco
Sponsorship Case Study: Jeffrey Jones, Aberkenfig
| Sponsor: | Jeffrey Jones, Aberkenfig |
| Sponsored Events: | Royal Welsh Show |
| Sponsorship Areas: | Welsh Ponies Section B - 3 classes |
Jeffrey has always enjoyed visiting the Royal Welsh as a private individual, and has been a valued sponsor for over 10 years.
His package includes admission tickets to the show, luncheons at the prestigious Council Marquee, forward car parking space, free use of the sponsors pavilion and access to the sponsors section in the Main Ring Grandstand.
He is delighted with the sponsorship package that he receives each year, and feels that it greatly enhances the ‘show experience’ for his family and friends.
“The sponsorship package makes things so much easier to meet up with friends, and get the most out of the event. It is a fantastic social occasion, and the package benefits have never been left wanting. The quality of the Council Marquee luncheons have always been excellent, and access to the grandstand during the busy Welsh Cobs afternoon on the Wednesday is always a huge bonus.”
Jeffrey Jones
Sponsorship Case Study: Natwest Bank
| Sponsor: | Natwest Bank |
| Sponsored Events: | Royal Welsh Show |
| Sponsorship Areas: | Cattle, Pigs, Society Awards |
Nat West is very proud of its Welsh roots that can be traced back to 1790. They are particularly proud of their association with the Royal Welsh Agricultural Society which stems back over 4 decades, and see the relationship as a true and solid partnership.
“The Royal Welsh Show is one of the most prestigious events of its type in Europe bringing together the farming industry and our rural communities together in a four day celebration of the best in British Agriculture. It’s an ideal platform for us to promote our services and as importantly to have an opportunity to meet our customers and prospective customers in a relaxed and informal surroundings.”
Aled Williams, NatWest
To find out how the Royal Welsh sponsorship opportunities can work for you, contact Audrey Lewis and the Sponsorship Team at the Showground.
Telephone: 01982 554410
e-mail: audrey@rwas.co.uk
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